EAT HER CAKE, AND MAKE MONEY OFF IT TOO!
EAT HER CAKE, AND MAKE MONEY OFF IT TOO! Sales & Analysis In October, 2014, Cheesecake Factory (CAKE going forward) gave us earnings guidance for 4Q fiscal 2014, of $0.58 to $0.62 based on an assumed comparable restaurant sales (SSS going forward) increase of between 1.0% and 2.0%. At the same time, CAKE also offered 2015 earnings guidance of between $2.35 and $2.45 per share, based on an assumed SSS increase of between 1.0% and 2.0%. This SSS range of 1% to 2% has been consistent since fiscal 2010, but there is a chance that CAKE will break out of this range to the upside, simply because its consumer will have more money in her pocket. My logic behind consumers having more money is simple. The price of gasoline has sharply declined over the last three months, so the US consumer has more discretionary income in her pocket. To quantify this savings, for every consumer who fill up with 15 gals of gasoline per week, she will see an extra...